The Telfar Shopping Bag is arguably one of the most talked about (and highly coveted) bags of the year. And while this bag isn’t exactly new, it has finally received the mainstream attention it deserves after years of being spotted on the arms of celebs and those in the know. The popularity of Telfar’s famous shopping bag has grown exponentially since designer Telfar Clemens relaunched the bag, dubbed the Bushwick Birkin, in 2017 after winning the 2017 CFDA/Vogue Fashion Fund.
Clemens perfected the design of the bag and aimed to make more quantities of it available as the brand has consistently had an issue with its supply, and even 3 years ago the bag would instantly sell out. As the brand has gown in popularity the team has continued to work to make the bag more readily available and they even boast the slogan “not for you — for everyone”, which emphasizes the brand’s focus on inclusivity and accessible fashion for all. The brand made good on that promise this year when it launched its Bag Security Program, which allows fans to pre-order styles of their choice on a given day/time. And while these pre-orders take weeks or months to arrive, the brand still operates its drop business model as well.
After winning the CFDA 2020 American Accessories Designer of the Year award, it appears that there is no stopping Clemens and the Telfar brand, and that growth even includes an anticipated collaboration with UGG. The brand recently teased a look at the newest iteration of its beloved Shopping Bag, which is given a cozy makeover in UGGs signature shearling. We all love a good shearling bag and if you’re wondering how to get your hands on one of these bags you’re in luck because Telfar is giving everyone the chance to own one.
This coming Monday (11/30), for 24 hours only, beginning at 9am shoppers can pre-order their bag on Telfar’s website. Just like the brand offered back in August with its Bag Security Program, this pre-sale allows the bags to be made to order, meaning they won’t arrive for months. The brand announced this via their Instagram, stating that UGG x Telfar Shopping Bags ordered during the presale will arrive between March and June 2021. While that does seem like an incredibly long time to wait, the bags are sure to sell out when they launch, and this is the only way to guarantee the UGG x Telfar bag of your choice.
[image via @telfarglobal]
The evolution of a brand is natural and to be expected: a brand and its wares will change with the trends and time. But it has been proven, decade after decade, that what’s old circles back and becomes new again. The revival of many of these older styles reigns supreme with beloved luxury brands right...
As any true purse lover knows, one of the most exhilarating moments you may have is unexpectedly spotting a bag you admire in the wild. Depending on your geographical location, it’s fair to say that this happens to some of us much more often than others. It may seem like a small detail to many,...